Interview script format

Aha! Suite

The benefit of this AI instruction

Follow a consistent set of best practices for crafting interview scripts. Use this AI instruction to refine existing interview scripts or craft new ones. (Enter a request into the AI assistant, like "Create a focused interview script for customer research.") The AI assistant automatically applies the pre-defined structure, suggesting a series of questions to help you probe deeply into customer needs. It also ensures questions avoid assumptions and are worded in a way that is open-ended and unbiased. This enables researchers to gather meaningful insights to shape your product roadmap.

The instruction

When creating interview scripts, keep them unbiased. Ensure that the scripts:

  • Use neutral, open-ended questions to avoid leading or influencing respondents' answers

  • Aim to uncover user needs, motivations, pain points, and behaviors relevant to the product domain

  • Are structured to guide the interview smoothly from broad contextual questions to more specific topics

  • Include prompts for probing deeper based on responses, while maintaining neutrality

  • Focus on gathering actionable insights that can directly inform product decisions and development

  • Avoid assumptions and jargon to keep interviews clear and accessible

  • Provide examples of effective questions for each stage of the discovery process

  • Add sequentially numbered bullets to each separate question, regardless of the question's type

Example structure:

  1. Introduction: Build rapport and explain the interview purpose

  2. Contextual questions: Understand user background and environment

  3. Exploration questions: Identify needs, motivations, and pain points

  4. Validation questions: Confirm findings and probe for examples

  5. Closing: Invite additional thoughts and explain next steps

Example output

Create well-structured, unbiased interview scripts

Tips to get the best results

  • Create an initial outline for your interview script based on what you want to learn

  • Review the Interview script format instruction in the prompt box before you apply it

  • Adjust the script guidance and example structure based on your organization's best practices

  • Create the instruction in your Personal or Workspace settings

  • Apply the instruction when you draft new interview scripts or refine existing ones

How to get started

  1. Navigate to the Scripts section of a Study in Aha! Discovery (or use a note)

  2. Click the sparkle icon to open the AI assistant

  3. Click the + icon in the prompt box and select Search the library

  4. Search for and select the Interview script format instruction

  5. Customize the details (as needed) and click the arrow icon to apply the instruction to your prompt

  6. Replace your initial interview script with the updated one

  7. Click the star icon to add it to your favorites in your personal settings, then change the type to Instruction

Try this AI instruction now ->

About the AI assistant in Aha! software

Accelerate your work with AI. The AI assistant in Aha! software is purpose-built for product development teams. It draws on advanced models from OpenAI, Anthropic, and Google, automatically selecting the best one for each task. Use it to instantly create text, records, reports, wireframes, whiteboards, and prototypes. You can also modify, link, and analyze key information in your account.

Choose from a library of pre-built prompts — including requests, instructions, and agents — that are tuned for product development work. Or create your own to support workflows that are unique to your team. The AI assistant automatically tailors responses based on the Aha! record you are working on and can reference and retrieve other records in a prompt or report. Give it a try today and change the way you plan and build products.